Digital Marketing Specialist

Location: Lekki, Lagos

Job Type: Full-time

Responsibilities:

• Design, maintain, and supply content for the organization’s website, including the company’s platform, to ensure it reflects our brand identity and engages our target audience effectively.
• Formulate strategies to build lasting digital connections with customers, leveraging various digital marketing channels and tactics such as email marketing, social media, content marketing, and more to promote the company’s fractional ownership model.
• Monitor and manage the company’s presence on social media platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram. Engage with followers, respond to comments, and maintain a consistent brand voice across all channels.
• Develop and execute digital marketing campaigns to drive brand awareness, generate leads, and promote the company’s properties to potential investors. This includes launching advertisements, creating compelling content, and optimizing campaign performance based on key metrics and insights.
• Plan and execute email marketing campaigns to nurture leads, retain customers, and drive conversions for the company’s fractional ownership opportunities. Develop engaging email content, design visually appealing templates, and utilize segmentation and personalization strategies to maximize campaign effectiveness.
• Collaborate with cross-functional teams within the company’s, including marketing, sales, and product development, to align digital marketing initiatives with overall business objectives and ensure a cohesive brand experience across all touchpoints.
• Stay up-to-date with the latest trends and best practices in digital marketing, including emerging technologies, platforms, and tools, and apply this knowledge to continuously evaluate and optimize the company’s digital marketing strategy for maximum impact.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a strong understanding of digital marketing concepts, strategies, and best practices.
• Hands-on experience with business-to-customer (B2C) social media management and content generation across various platforms.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot) and experience executing email marketing campaigns.
• Strong creative and analytical skills, with the ability to develop engaging content and analyze campaign performance metrics to drive continuous improvement.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
• Highly organized, detail-oriented, and able to manage multiple projects and priorities in a fast-paced environment.

Salary: 250,000

Submit application

If you’re passionate about digital marketing and eager to make an impact in the real estate fintech industry, we’d love to hear from you! Please submit your resume and a cover letter detailing your relevant experience and why you’re the ideal candidate for this role.

This recruitment is fully managed by a 3rd party and FMC is unable to give feedback. Click on the link below to send cv and cover letter(necessary)